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Since the start of the Beer Can Racing season is upon the yachting community, the question has been asked: When and where was the first beer can race held? While we profess to know a little about a lot, our archives are empty on this topic. If you know, send the details to editor@sailingscuttlebutt.com.
As for the history of the beer can itself, here is how it began:
Before Prohibition, the main vessels for consuming beer were bottles and glasses used to down draft suds. But Pabst and Anheuser-Busch knew there was a better way, so they attempted to engineer a functional beer can in the 1920s. Unfortunately, their plans fizzled in the wake of the 18th Amendment.
In the early 1930s, just before Prohibition was officially repealed, the American Can Company created a usable beer can prototype that New Jersey’s Gottfried Krueger Brewing Company tested with just 2000 cans of their Krueger’s Special Beer.
The 12-ounce cans offered the highest alcohol content possible at the time—3.2 percent—and received rave reviews from 91 percent of those dedicated drinkers who were invited to partake in the first batch, with the vast majority of them saying it tasted more like draft beer than its bottled counterpart (which was a good thing).
Given the production and shipping costs for heavy bottles, canned beer was financially smarter for breweries in the 1930s, too. Bottles were also returnable at the time, which not only added another shipping cost for breweries, but necessitated more man-power for inspection of whether or not a bottle was fit for reuse. Which is why the invention of the beer can was so revolutionary—and why it has an official holiday on the calendar (January 24). – Full report
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