New technology for sailing broadcast

As sailing event broadcasts evolve, viewers for the Louis Vuitton 37th America’s Cup will now see how the wind varies across the racecourse in real-time. Furthermore, a yacht simulator will take the wind data and calculate the optimal routes around the course.

A feat of engineering and design, WindSight IQ means that commentators and viewers will have more data and insight into the pinnacle event of international sailing than is available to the competing teams on the water.

With 77% of Gen Z and 75% of Millennials preferring to watch sport outside of live venues, the viewing experience on screen is more important than ever. As wind patterns are a key factor in competition, the new technology by WindSight IQ seeks to bring a whole new dimension to the race experience for fans and broadcasters.

“WindSight IQ is an innovation America’s Cup Media have been evaluating for a long time now, our objective has been to take another quantum leap in using technology to increase the understanding of sailing and the intricacies that the sailors at the pinnacle of our sport have to conquer,” explains Grant Dalton, CEO of the America’s Cup Event…

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