In search of the crucial youth market

Whether the preference is to bash World Sailing, which is often not hard, or to cheerlead for the venerable Finn Class, the process for selecting the events and equipment for Paris 2024 Olympics was not without peril.

But with clear directives from the International Olympic Committee, it was the heavy singlehander, used in the Olympics since 1952, which held the short stick. The writing was on the wall for those that chose to read it.

The selection process made for lively debate, and much mud throwing. For those that ignored the context, they also ignored the effort to retain the class which had advanced so many great sailors. But the square peg and the round hole remained, and the Tokyo 2020 Olympics was its last hurrah…

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