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When I first saw the March cover of Latitude 38 floating around San Diego, I had to pick it up. I mean, come on — that’s just a badass shot. Winger mid-carve, massive swell, moody lighting — you can almost hear the wind, and feel the harsh light and spray. Then I noticed the credit: Jacob Rosenberg. Wait, that Jacob? The co-founder and president of Tajima Direct — one of our favorite advertisers and makers of the best lens technology on the planet?!!
Turns out, yeah. Jacob’s not just building the sailor’s favorite lens tech — the guy absolutely charges on the water, too. I sent him a note to ask about the shot. His answer:
“Just another day in the office testing lenses. I was actually wearing a new pair of Tajima prescription polarized lenses I made for myself. It was one of the biggest days we’ve seen in a while … solid 10 to 15 foot breaking faces under the iconic Golden Gate Bridge. I was out with a couple of buddies riding huge waves and testing lenses. Bryan McDonald and Grace Towle just happened to be there with the camera and perfect boat positioning — one of those perfect timing situations for all of us.”
Jacob and his Crissy Field wing crew are wrapping up wave season and switching back into race mode for the 2nd Annual US Wing Foil Nationals hosted by St. Francis YC this June. Jacob’s a serious contender — he took 3rd last year — and Tajima Direct is stepping up as a sponsor in support of the event. You can check out his write-up from last year’s Nationals right here.
Want the full story behind the cover shot — and what it’s like testing new lens tech in 15-foot surf under the Golden Gate?
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